BW Packaging Solutions companies Accraply, BW Container Systems, Pneumatic Scale Angelus and Thiele Technologies will be in Booth 3508 at this year’s Craft Brewers Conference and BrewExpo America®, April 10-13 in Washington, D.C. This is the first in a three part series on capabilities that BW Packaging Solutions will showcase at the conference. For a full list of services, check out BW Packaging Solutions’ new brewing industry website: www.bwpackagingsolutions.com/beer.
Which would you rather drink a beer in, a can or a bottle?
It’s a question beer lovers – and therefore – brewers are asking themselves as more and more of the record-high 5,000 breweries in the U.S. enter the world of distribution.
According to a recent report by the Brewers Association, while bottling is still the preferred method of packaging for beer distribution, canning has more than doubled since 2013.
Why cans? Why so much growth now for this type of packaging?
The Brewers Association gives these reasons:
- New occasions: from the beach, to hiking, to golf courses, cans often are able to go places bottles can’t. As craft lovers demand beers from their favorite brewers in these occasions, brewers would be foolish not to take the opportunity to expand the places they are offered and the places beer lovers can take their beers.
- Sustainability: cans are lighter than bottles, reduce CO2 emissions in shipping and are incredibly recyclable (did you know a recycled can could be back on the shelf in 60 days?).
- Freshness: cans block light and are an effective barrier to oxygen, meaning the only thing limiting the freshness of the beer in the can is the time it takes to get from the brewer to a beer lover’s mouth/glass.
- Innovations: while many brewers previously eschewed cans due to limitations in the technology, new innovations have craft brewers taking a second look. These include new package designs from new lips that accentuate aromatics to removable lids that turn the can into a glass, to new format sizes, and even re-sealable cans.
- Changing consumer perceptions/preferences: the root cause of most changes in the marketplace is consumer demand, and cans are no different. Some of these changes have been driven by proactive education from brewers as well as high-profile can-only breweries.
- Business innovations: from new companies providing smaller scale canning lines aimed at craft brewers to mobile canners that reduce the capital required to enter canning, numerous supplier industries and business innovations have made it easier for craft brewers to enter the can market.
No matter the container, when it comes to packaging solutions for breweries – palletizing, de-palletizing, conveyers, seamers, fillers, labelers, cartoners and so much more throughout the line – Barry-Wehmiller has more than 130 years of experience. And the businesses under its banner – Accraply, BW Container Systems, Pneumatic Scale Angelus and Thiele Technologies – are uniquely positioned to provide a wide breadth of knowledge and service for the beer industry.
And when it comes to helping breweries enter the distribution market or help expand their presence, these BW Packaging Solutions businesses can provide full canning packaging lines, individual machines or pieces of a line, or specialized aftermarket service.
In Booth 3508 at this year’s Craft Brewers Conference and BrewExpo America®, April 10-13 in Washington, D.C., these Barry-Wehmiller companies will showcase their experience as they spotlight their innovative offerings for the craft beer packaging market, especially for canning.
Part two, tomorrow, will begin a look at specific offerings and services for brewers interested in canning.